I’m a graphic designer from Ecuador, now based in Berlin.
I’ve been doing this for over 20 years… so yes, I’ve seen things — and I still enjoy it like day one.

I work across branding, graphic design and photography, usually all at once. I like to understand things as a whole, not in isolated pieces. If I’m already in, I go all in.

I’ve built brands from scratch, worked with all kinds of businesses and even ran my own company for 10 years: designing, producing, managing people, dealing with suppliers, clients, sweeping the floor and replacing burned-out light bulbs… basically everything.

Sometimes that means sketching ideas.
Sometimes that means building a full brand.
Sometimes that means painting goldenberries with nail polish to fake a photoshoot because cherries were out of season (true story).

I’m used to figuring things out. Fast. Turning ideas into things that actually work in the real world.

I like to keep things clear, functional and well thought out. No unnecessary complications.
And although I like to do it all myself, I’ve learned to delegate… I let the tallest one change the light bulb.

I enjoy the process. The thinking, the making, the fixing — using my hands and my brain.

I’m curious. I like to travel, meet people and observe how things work in different places. It all feeds into how I think and design.

In the end, what I do is simple:
I take ideas, shape them, and turn them into something that actually works.

I am Ana Cristina Sánchez Plata