Cartuza Studio
My Work
THIS IS WHAT I DO
It often starts with a logo.
At least for you. For me it starts with a deep analysis.
What happens after is what turns it into a brand.
THIS IS WHAT I DO
Branding
A logo is not just a symbol.
It’s part of a system that defines how a brand looks and communicates.
Here you’ll find a selection of identities, from the logo itself to the elements that support it and make it work in real use.
THIS IS WHAT I DO
Photography
Images shape how a brand is perceived.
I design the identity and create the images that go with it, keeping everything consistent from concept to execution. No interpretation, no disconnect.
THIS IS WHAT I DO
Brand in use
A brand doesn’t live on a screen.
It lives on objects, materials and real environments.
This section shows how identities translate into applications — from print to packaging and beyond.
THIS IS WHAT I DO
Case Stories
Some projects take a different path, a different approach, or a more creative way to solve things.
Here are a few stories behind the work, if you’d like to get a better sense of how I think and work.
A contact with reality before the IA era.
THIS IS WHAT I DO
Logoteca
This is a selection of my logo collection.
Different industries, different constraints, different solutions. All built with precision and intention.
And this is just the starting point, from here, a whole brand can grow.
Based in Berlin. Originally from Ecuador.
Don’t panic. I get things done. I’ve been doing this for a while.
Do you have a project in mind? Let´s Talk