I keep things simple and efficient — asking the right questions, at the right time, without overcomplicating the process. Which should be something like this:
First contact
You — You reach out and tell me what you you need.
I — I get a first impression and we have a quick conversation.
Quick definition
I — If it’s photography or graphic design, I define the scope and we move forward.
Information gathering (branding only)
You — You share what you already have.
I — I ask for what’s missing through a simple questionnaire. No long forms, no overwhelm.
Analysis & direction
I — I organize everything, filter what matters and define a clear direction.
Concept
I — I build the core idea that will guide the entire visual system.
Design
I — I develop 3–5 proposals. Different approaches, same logic.
Refinement
You — You give feedback.
I — I adjust, refine and make sure everything works as it should.
Delivery
I — I deliver the full system, ready to be used in real life.
If you are a talker and this seems to simple for you. Don´t worry, simple doesn’t mean rigid. We’ll adapt as we go.